-
1 brand familiarity
connaissance f de la marque -
2 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer
См. также в других словарях:
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
brand awareness — noun The level of public familiarity with a branded product • • • Main Entry: ↑brand … Useful english dictionary
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… … Wikipedia
Famous Amos — Infobox Brand name = type = currentowner = Kellogg Company origin = flagcountry|USA founded = 1975 discontinued = related= markets= World previousowners= trademarkregistrations= website=http://www.famous amos.com/Famous Amos is a brand of cookie… … Wikipedia
Glaubwürdigkeit — ist ein Maß der Bereitschaft des Adressaten, die Aussage einer anderen Person als gültig zu akzeptieren. Erst im weiteren wird der Person und ihren Handlungen Glauben geschenkt. Glaubwürdigkeit ist eine attributionale Eigenschaft, die anderen… … Deutsch Wikipedia
Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… … Wikipedia
List of Saturday Night Live commercials — The following is a partial list of Saturday Night Live commercial parodies. On Saturday Night Live ( SNL ), a parody advertisement is commonly shown after the host s opening monologue. Fast food, beer, feminine hygiene products, toys, and… … Wikipedia
Electronic Arts — EA redirects here. For other uses, see EA (disambiguation). Electronic Arts, Inc. Type … Wikipedia
Q Score — The Q Score is a way to measure the familiarity and appeal of a brand, company, celebrity, cartoon character or television show. The higher the Q Score, the more well known and well thought of the item or person being scored is. The Q Score is… … Wikipedia
Back-to-the-land movement — The phrase back to the land movement refers to a North American social phenomenon of the 1960s and 1970s. This particular back to the land movement was a migration from cities to rural areas that took place in the United States, its greatest… … Wikipedia